The Color of Money —
Green & the Future of Remodeling

The concept of sustainability is everywhere, and everybody — mainstream media, manufacturers, regulators, and consumers — has jumped on board. The result is a confusing and sometimes misleading variety of definitions, mandates and mixed messages. The sense of urgency remodelers feel about the need to go green is counterbalanced by suspicions over hidden agendas, fears about costs and misgivings about where it will all lead. One thing is clear: remodeling companies that hope to thrive in the next decade need to adapt — and quickly.

Join Us and Learn:

• What green remodeling means and what it really costs
• How to spot “green washing” and how to tell which products and practices are truly green and which are not
• How to win the “greener than thou” marketing battle
• How to get out from under the jargon and sell green using words and concepts that your customers understand

Accommodations

Hotel accommodations have been reserved at the Ritz Carlton Pentagon City at the discounted group rate of $269 per night. This special rate is only available until 5:00 pm eastern standard time on Monday, April 14, 2008 or when our room block sells out, whichever occurs first.

To make hotel reservations, please call the hotel directly at 703.415.5000 or 800.241.3333. Attendees should identify themselves as part of the Remodeling Leadership Conference to receive the discounted conference room rate. Attendees are responsible for their own hotel and travel accommodations. You must be a registered attendee of the Remodeling Leadership Conference in order to reserve a room in the Conference room block.